NEW YORK — Citigroup Inc. confirmed Monday that SSB Citi Asset Management is now Citigroup Asset Management.

The unit consists of the asset management operations consolidated in Citicorp’s 1998 merger with Travelers Group.

Citigroup also announced Monday that Citibank Private Bank has been renamed Citigroup Private Bank.

In a news release, Stephen Cone, global director of marketing for the asset management group and the private bank, said the changes are meant “to present a compelling, clean, and consistent brand image.”

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