Rock Financial Corp. has appointed Michael D. Hollerbach president.

The mortgage lending company said Wednesday that Mr. Hollerbach will report to Daniel Gilbert, former president and current chief executive officer and chairman.

Mr. Hollerbach was chief financial officer of Pulte Corp., the giant Michigan-based homebuilder. He has also been president of Pulte's financial services group, chairman and chief executive officer of First Heights Bank in Houston, and president and chief financial officer of Pulte Mortgage Corp. in Greenwood Village, Colo.

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