Electronic commerce entrepreneur and Open Market Inc. founder David Gifford has cofounded a new company that uses the Internet as a distribution channel for business television. With former Avid Technology Inc. executive Jim Ricotta, Mr. Gifford announced the formation of SightPath Inc., which aims to combine streaming media technology with a new generation of Internet appliances and self-organizing network distribution architectures pioneered at the Massachusetts Institute of Technology's Laboratory for Computer Science.

The entrepreneurs said SightPath's solution would let a business of any size create an affordable private Internet-based system for communicating, educating, and motivating with television-quality video at the desktop.

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