First American National Bank and Deposit Guaranty National Bank would keep their names after their pending merger.
"We will operate as one company with two brands," said Dennis C. Bottorff, chairman and chief executive of First American.
First American agreed last December to pay $2.7 billion for Deposit Guaranty. The transaction is expected to close in the second quarter.
Memphis-based Victory Bancshares, parent of Victory Bank, is expected to merge into Deposit Guaranty Corp. this quarter. After the First American- Deposit Guaranty transaction closed, Victory Bank would adopt the First American name.
Upon completion of the larger transaction, advertising for both First American and Deposit Guaranty would use the "About life. About you" theme now used by First American, said Brian Cooper, First American's marketing director.