Donaldson, Lufkin & Jenrette Inc.'s on-line brokerage has hired an electronic investing consultant to spearhead its expansion into Hong Kong.Peter C. Randall, who joined the Jersey City, N.J., company on Monday, will oversee implementation of on-line brokerage capabilities, staffing, and strategic communications for DLJdirect's Hong Kong effort. A spokeswoman said a starting date has not been determined.

Since 1997, Mr. Randall has been a consultant on several projects involving the electronic linking of financial institutions to global markets. He was senior vice president and managing director of Instinet International and was chief executive of Instinet Pacific Ltd., with oversight of Instinet Hong Kong Ltd. and Instinet Japan Ltd. DLJdirect has more than 795,000 customer accounts, with more than $21.7 billion of assets.

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