SAN FRANCISCO - Visa U.S.A. has begun a promotion to build merchant Web site traffic during the back-to-school season.

Between Aug. 1 and Aug. 31, each time cardholders use Visa card to make an online purchase at participating merchants they will be automatically entered in a drawing to win a $50,000 Visa card.

The company will also give $100 cards to 250 other winners in the Visa Online Shopping Spree. The prepaid cards will be usable at any merchant location that takes Visa.

The promotion will be supported by advertising on popular shopping-related sites, e-mail and viral marketing, and online merchant point of sale signage. Additionally, more than 90 Visa member banks will feature it on their Web sites.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.