In Brief: Visa Teams Up with Sprint for Promotions

May 24, 2001, 1:00 a.m. EDT 1 Min Read

SAN FRANCISCO Visa U.S.A. and Sprint have signed a deal to develop joint consumer promotions at Sprint retail stores, online through sprintpcs.com, and on Visas Web site.

The companies said the partnership, announced Wednesday, is meant to bring wireless e-commerce transactions into the mainstream while boosting Visa sales as well as the sales of Sprint products and services.

Sprint will be able to target more than 344 million U.S. Visa cardholders through promotions with Visas member financial institutions.

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