SAN FRANCISCO - Visa U.S.A. said it will give away at least six trips to Super Bowl XXXV in Tampa Bay in its marketing program for the 2000 National Football League season.
Visa has teamed up with merchants such as DirectTV, New York City Transit, Kroger, and NFLShop.com to run promotions for its sixth year as official sponsor of the NFL.
From Sept. 1 through Nov. 8, consumers using their Visa cards at any supermarket nationwide will automatically be entered to win either a trip to the Super Bowl or one of 40 $500 Visa gift cards.
From Oct. 16 through Nov. 26, New Yorkers will be entered to win a Super Bowl trip when they use their Visa card to purchase NYC Transit Metrocards. People using Visa cards at 1,000-odd sports retail stores nationwide in September and October will also be eligible.