Wachovia Corp. has been experimenting with direct-mail pitches to its customers and products this year.

Over the past few months, the banking company has been sending solicitations for noncredit products to customers and prospects in its three-state market as well as to businesses in contiguous markets, said Cheryl Strode, senior vice president and manager of business banking support services.

"We are just beginning," she said.

The move reflects a decision by Wachovia to rely more on direct- marketing techniques to reach small businesses, she said.

"It's hard to see how you can be totally automatic," she said, but "we will continue to look for efficiencies."

She wouldn't say which noncredit products the $46 billion-asset bank has been pushing.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.