, an on-line service for consumer and business borrowing, has formed a strategic relationship with Inc. to provide GetSmart loan shoppers with Web-based mortgage approvals.

This alliance pairs the biggest producer of Internet loan inquiries with the premier on-line mortgage originator, according to an announcement. visitors who want to apply on-line for a home loan would be linked to's Web site. There they would receive an automated underwriting analysis and could receive approval in just minutes, the company said. Once on-line, someone who prefers to speak to a loan counselor directly can connect via

"We chose to align with because they are a proven technology leader and have shown a unique grasp of what consumers are looking for in the mortgage space," said James Rowe,'s chief executive.

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