DES MOINES — Wells Fargo Home Mortgage Inc., a unit of San Francisco-based Wells Fargo & Co., has hired John M. Moore as its senior vice president of home services.

Mr. Moore reports to Ben C. Smith, Wells Mortgage’s executive vice president of institutional lending, cross-selling, and home services.

Mr. Moore was a senior vice president at GMAC Mortgage, a Horsham, Pa., subsidiary of General Motors Acceptance Corp. in Detroit. He was responsible for home equity lending, subprime lending, and reverse mortgages. He also served as senior vice president of national operations at GMAC Mortgage.

He is a 30-year veteran of the real estate, relocation, and mortgage sectors.

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