The same day it confirmed that its fourth-quarter earnings fell nearly 40%, Hudson United Bancorp of Mahwah, N.J., announced the appointment of its fourth chief financial officer in 12 months.

On Wednesday the $6.9 billion-asset company named as its newest chief financial officer William A. Houlihan, who had been managing director of the banking group at the investment bank Keefe, Bruyette & Woods Inc. in New York. Mr. Houlihan, 45, started his new job Wednesday and succeeds Nicholas G. Hahn, who left in December.

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