Indian Outsourcer Signs UniRush Pact

The Indian business-process outsourcer Firstsource Solutions Ltd. said last week that it had gotten a three-year contract with the prepaid card marketer UniRush LLC.

Firstsource is to supply customer-care services to the clients of UniRush.

The company, in which ICICI Bank Ltd. holds a 19.49% stake, said it will handle calls at one of its India call centers. The companies did not give a value for the deal.

"The pricing of the contract is around the same as the company's average BPO pricing, because you have to be competitive," Sanjeev Sinha, the executive vice president of banking and financial services, said in an interview.

But UniRush "may ask for discounts" at a later stage when the operation is scaled up, he added.

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