The Mortgage Bankers Association last week raised the profile of its effort to develop industrywide Internet data exchange standards — restructuring its technology committee and hiring standard-development veteran Gabriel Minton.

“It’s a reflection of how important the leadership of the MBA thinks technology is,” said Robert M. Couch, president of New South Federal Savings Bank of Birmingham, Ala., and chairman of the committee. “Developing the standards is one of the most pressing issues now, but an endless stream of other technology issues will come up.”

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