Campaign management (CM) software has been around only since 1996, but it's already made a big dent in financial services. Given the complexity and geographic scope of financial promotional campaigns these days, it has become an invaluable tool in planning, executing, coordinating, and evaluating sales and marketing efforts. According to Kathleen Khirallah of TowerGroup, Needham, MA:

- Retail banks spent $220 million on CM software in 1999

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