Inside

News Briefs

Boeing Employees' Credit Union, Harland tackle customer relationships. p.3a

Consumer Products

If anyone doesn't have credit these days, it's probably because they don't have a mail box. Institutions are flooding the market with direct mail, but results are only trickling in. p.10a

Investment Products

Wachovia taps direct marketer Coverdell to strengthen its insurance business and step up customer service, with the ultimate goal of increasing share of wallet among customers. p.11a

Small Business

Liberty Bank is counting on the power of the Web to compete with larger and more sophisticated financial services rivals. p.12a

Product Development

Robert Bowes hopes that conviction, concept and a great deal of marketing hustle will put his new mutual fund on the map in a crowded field. p.13a

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