Cover Story

1A Risk Management Requires Sharp ToolsSome banks are refining procedures ahead of the next downturn

Marketing

4A In Search of the Distinctive ImageMany small banks are working to build a brand identity.

Agriculture

5A Farm Credit System Irks Rural BanksMany believe the government is making loans below the market.

Technology

6A Measuring Customer ProfitabilityThere's nothing automatic about spotting the best customers.

Regulation

14A Some Find Ways to Cope with RespaSoftware is helping some lenders to deal with the burden.

Small Business

16A Cashing In On Cash ManagementSome banks are holding onto business by adding new services.

Management

20A Want to Beef Up? Form a PartnershipSuch arrangements offer added clout with little extra risk.

20A Small Banks Reluctant to Push Efficiency RatioThey tend to emphasize customer service rather than the numbers.

Comment

22A Many Talk About Sales Culture, Few Try It

22A Becoming an S-Corp Has Appeal and Pitfalls

23A A Training Bargain: Self-Study on the Computer

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