Banks that offer insurance and investment products are earning, on average, more than twice as much net income per household on sales of investment product sales as on insurance products.

A study co-written by Limra International and Kenneth Kehrer Associates found that in 1999 customers contributed an average of $3.06 per household to the net income of the banks’ insurance services units. Banks made $8.09 per household on sales of investment products, including annuities, according to the study.

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