CLEVELAND - KeyCorp has announced an expansion of its deal with TD Waterhouse, the online discount brokerage owned by Toronto-Dominion Bank, to market Key's home equity products online.
In the second phase of its marketing relationship with KeyCorp's consumer real estate division, TD Waterhouse has made Key's flagship home equity product, Key Equity Options, available in 11 more states, bringing the total to 33. TD Waterhouse customers can apply online or by phone for the home equity line of credit.
In addition, the cobranded partnership now offers online account-level detail to TD Waterhouse customers.
The Key-TD Waterhouse alliance was started in March with a cobranded page in the "banking" section of the brokerage's Web site. Though the page is accessible solely through www.tdwaterhouse.com, it offers links to Key's servers for product and account-level information from Key.com.
"By the end of the year, residents of 48 states will benefit from Key's growing relationship with TD Waterhouse," said Tom Bayles, vice president for Key consumer real estate product development. "They will have access to a superior product previously available only in the 13 states in which Key has a bricks-and-mortar branch presence."