Keycorp, Cleveland, has named Julia Adamsen as senior vice president and director of corporate marketing. Adamsen

Ms. Adamsen will be responsible for strategic market planning, corporate advertising, segment marketing, regional marketing, and market research.

She most recently was director of marketing for Pepsi-Cola in Somers, N.Y., where she managed national marketing plans for the Pepsi brand.

From 1991 to 1994 she was director of marketing for Pizza Hut in Wichita, Kan.

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