Keyport Life Insurance Co. in Boston has hired William Hayward for the newly created post of senior vice president of client services.

Mr. Hayward, 43, is to be responsible for client services, service standards, and product implementation.

He was vice president of administration at ManuLife Financial in Boston, a subsidiary of Manufacturers Life Insurance Co. of Toronto. He has 15 years of financial services experience, including jobs at Allmerica Financial Corp., Mass Financial Services/Sun Life, the Boston Stock Exchange, and Boston Financial Data Services.

Keyport, with $17 billion of assets under management, sells fixed, indexed, and variable annuity products through banks, securities brokerages, and independent planners.

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