Laughlin Group of Companies, which sells investment products through banks, has agreed to add Keystone Financial's mutual funds and annuities to its list of offerings.
Laughlin, based in Beaverton, Ore., distributes investment products through more than 100 banks and thrifts across the country.
The agreement with Laughlin, announced earlier this month, fits with Keystone's strategy of stepping up sales through banks, executives at the Harrisburg, Pa., fund company said.
Keystone plans to position its mutual funds and fixed and variable annuities with trust as well as retail customers, said Mark GaNung, the company's director of retail investment services.
Laughlin is to assist this effort. The company is helping banks integrate trust and retail efforts to create more effective programs, said Paul Laughlin, the marketing company's chairman.