At a time when "surfing the Net" has become a popular hobby among American consumers, mortgage bankers are only cautiously wading their way onto the Internet.

Industry consultants caution lenders about spending too much money on an Internet or World Wide Web site before they know how to fit them in with an overall marketing strategy. Widespread access to the Internet is still too new for it to be a viable way for mortgage lenders to bring in new business.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.