Lincoln National Life Insurance Co. is trying new ways to market its products through banks, after dismal sales in that market last year.

The Fort Wayne, Ind.-based company is planning to market directly to banks instead of through third parties. As part of that strategy, the company has merged its own third-party marketing subsidiary, Richard Leahy Corp., Minneapolis, into its financial institutions division.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.