ROCHESTER, N.Y. - Marine Midland Banks Inc. has named Rumrill-Hoyt Inc. as its agency for advertising and marketing communications.

The Rochester-based agency, owned by Saatchi & Saatchi Advertising Worldwide, said it expects to bill more than $4 million a year for an integrated advertising and direct marketing program.

Marine Midland, based in Buffalo and owned by HSBC Holdings PLC, London, had used D'Arcy Masius Benton & Bowles for 15 years.

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