Community banks that may lack the resources to develop alternate delivery channels with the. latest technology are finding that supermarket branches can be a relatively low-cost way to reach more customers, enter new markets, and compete effectively with regionals.

At Mitchell Bank, a $75 million-asset institution based in Milwaukee, supermarket branches are being used to meet a variety of objectives. Primary goals there have been to build assets and provide convenient service to customers in and around the Milwaukee area, said bank president Timothy A. Janke.

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