Cutting through the clutter in customers minds to establish and sustain a strong brand is difficult. Yet a recent survey of 500 senior business executives on best-of-brand across 12 industries found that The Chase Manhattan Corp., Citibank and NationsBank outpaced Bank of America, Bank of New York, First Union and J.P. Morgan as leaders in business-to- business banking. Visa and State Farm ranked highest as credit card provider and insurance company, respectively.
The ImagePower survey was jointly conducted by Landor Associates and Louis Harris & Associates. The data rates the brand strength of 86 business service companies in the hotel, airline, consulting, credit card, telecommunications, insurance, computer hardware/software, package delivery, office equipment, car rental and banking businesses.