"Know your customer," a phrase that is raising hackles among bankers fighting a proposed money-laundering regulation, has a much more benign meaning to marketers.

It describes banks' budding love affair with customer data. The matchmakers in this relationship are the companies that develop software aimed at predicting consumer behavior.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.