Joining the parade of insurers trying to sell insurance through banks, MassMutual is playing a fanfare for some products geared to bank customers that it hopes will differentiate it in a crowded marketplace.

John P. Sousa 4th, the newly appointed vice president of financial institutions at the Springfield, Mass., insurer's annuities unit - and a great-grandson of the bandleader and composer of the same name - notes that shelf space for insurance is limited at banks.

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