VIENNA, Va. - MasterCard International has begun a marketing partnership with the producers of the Ringling Bros. and Barnum & Bailey circus.
The association signed a four-year agreement with Feld Entertainment Inc., which also produces the Disney on Ice and Siegfried & Roy shows.
MasterCard will offer its customers a 25% discount on tickets to select circuses. Reserved seating, advance ticket purchases, and merchandise discounts will also be extended to cardholders, and MasterCard will hold promotions at Feld events.
Larry Flanagan, the association's chief marketing officer, said the arrangement will help MasterCard reach women in the 25-to-49 age bracket.
MasterCard also has marketing partnerships with Major League Baseball and the PGA Tour.