NEW YORK -- MasterCard International and Midwest Payment Systems, a card-processing subsidiary of Fifth Third Bank of Cincinnati, formed an alliance to market MasterCard's debit program, MasterMoney.

The alliance is designed to educate financial institutions about MasterMoney and to implement marketing campaigns to offer the product to customers.

MPS provides electronic funds transfer-related processing services to more than 1,000 financial institutions and 7,000 retailers.

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