MasterCard International has moved responsibility for cobranding, which has been responsible for much of the brand's growth in recent years, into the credit products group.

Originally part of member relations, cobranding will be situated alongside commercial, standard, gold, purchasing, and business card products, in a move to coordinate marketing, management, and promotions.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.