MasterCard Inc., whose efforts to catch up to Visa Inc. in debit have suffered a series of setbacks, is hoping to win over issuers with a reward program that will be widely available and financed by merchants.

Today the Purchase, N.Y., company is set to unveil MasterCard Savings, which lets all U.S. debit and some prepaid cardholders earn rewards like coupons, discounts, and statement credits, regardless of the card's issuer.

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