Specialty finance company First Fidelity Financial Corp. is the latest company to announce its entry into high loan-to-value lending.

The Columbia, Md., subprime lender is using direct mail and telemarketing to sell owners loans for up to 125% of the value of their homes.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.