Merrill Lynch & Co., looking to personalize its Web sites, has licensed StoryServer software from Vignette Corp.

Personalization software can help make up for the loss of "human intuition" on the Web, said Paul Hagen, a senior analyst at Cambridge, Mass.-based Forrester Research. Banking companies that are using Vignette's StoryServer software include First Union Corp., Bank One Corp., PNC Bank Corp., and Citigroup Inc.

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