In its ongoing effort to spark consumer interest in smart cards, Mondex International will link the technology to something it knows people love: television.

Mondex, the British smart card company whose majority owner is MasterCard International, has teamed with a London-based interactive television company, FutureTV Inc., to offer service that charges viewers only for the programs they watch. FutureTV will issue Mondex stored value cards to all its subscribers, who would insert the card into a Mondex-enabled set-top box. The device functions like a sophisticated parking meter, allowing viewers to choose programs and pay only for the time the television is turned on.

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