The private mortgage insurance industry is set to launch a multimillion-dollar national print and radio ad campaign to improve its image, a move some see as overdue.

Starting this month, the industry's trade group, the Mortgage Insurance Companies of America, will take out advertisements in such national consumer newsmagazines as Time, Newsweek, and U.S. News and World Report. The ads will also appear in specialty publications read by policymakers, such as Congressional Quarterly and Roll Call, and there will be spots on local talk radio stations in Washington.

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