Porter morgan's failing as a parent became his greatest professional success-and forever changed the way other parents viewed their kids and finance.

As Morgan's eldest son made his way into adulthood, he kept returning to his father with financial questions about buying a house, planning for retirement and borrowing money for other needs. "It dawned on me that here was a kid who grew up in the house of a so-called expert and he had not learned about money," says Morgan, senior vice president of marketing for Liberty Financial Companies, a Boston-based diversified asset management company. "He wasn't alone and neither were other parents."

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