National City Corp., Cleveland, has hired Carl J. Rush as head of its electronic commerce efforts and vice president of National City Bank's retail business division.

He will report to A. Joseph Parker, National City Corp.'s retail business manager.

In the last four months Mr. Rush has worked with National City as a consultant. He was a partner with Impact Consulting Group, developing National City's electronic commerce strategy, which includes its worldwide web site, personal computer home banking, data warehousing, and call centers.

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