In an industry always on the lookout for the next big deal, the November 1993 announcement of a cobranded Dean Witter-NationsBank credit card gave many observers reason to pause.

The Prime Option MasterCard product "certainly got a lot of press when it was introduced," said Eileen M. Friars, president of NationsBank's card services unit. "I think, perhaps, a part of it was the nature of the partners involved."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.