In an industry always on the lookout for the next big deal, the November 1993 announcement of a cobranded Dean Witter-NationsBank credit card gave many observers reason to pause.

The Prime Option MasterCard product "certainly got a lot of press when it was introduced," said Eileen M. Friars, president of NationsBank's card services unit. "I think, perhaps, a part of it was the nature of the partners involved."

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