Many banks put off investing in expensive new technology, fearing customers might not be ready to accept it. Now a leading researcher of consumer attitudes, NFO Worldwide Inc., says it can eliminate such fear by providing insight into a particular bank's client expectations.

PSI Global of Tampa, FL, an NFO unit serving the research needs of 25 of the 27 largest banks, tracks consumer interest in technology-based services and shows banks how to overcome consumer inertia in using technology. Further, Prognostics of Palo Alto, CA, another NFO unit, does research that compares the satisfaction customers get from a bank's services to the satisfaction gained from competing banks' services.

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