It looks like something out of a sci-fi film, consumers and bank salespeople conducting business by swiping their hands across a table-top screen. In reality, the Surface technology is Microsoft's latest foray into retail innovation, and just one of the latest technology products that aims to sweeten the branch experience for customers that are less and less likely to drop in.

The Surface technology is a 30-inch table-top screen that has customers and a bank employee sitting across from each other and moving through digital content - including information on products and services - by touching and swiping the screen with their hands. Adam Brownstein, director of business development for Microsoft Surface, says this visual and physical interaction helps build "a sense of trust" and engages the customer better in the search and discovery of information about the financial topic at hand.         

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.