About 20 institutions are attacking an epidemic of customer attrition with new technology known as "rapid-cycle testing."

The problem, "silent attrition," has been affecting the airline and hotel industries for some time, said Seamus McMahon, executive vice president of First Manhattan Consulting Group, which has developed software and procedures for rapid-cycle testing.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.