MasterCard International has introduced a new "Priceless" ad featuring all-star goalkeeper Dominik Hasek of the National Hockey League's Buffalo Sabres.
Last November, MasterCard extended its NHL sponsorship for three years and picked up a sponsorship agreement with the league's players association. The commercial, called "The Dominator," made its debut in January during the Fox network's coverage of the NHL All-Star game.
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The increasing adoption of virtual card payments by accounts payable departments has created an unexpected complication for suppliers: more friction in the processing, posting and reconciliation of payments and receivables.