The electronic funds transfer network plans to test the SafeDebit software with financial-institution employees before a commercial rollout in the first quarter of 2010, Rathgaber said. NYCE, a Secaucus, N.J., unit of Metavante Technologies Inc., wants to involve merchants of all sizes in the rollout, he said.
SafeDebit creates virtual debit card information for one-time use and automatically fills in the required payment fields on the merchant's checkout screen. No PIN is required, but the consumer still must give a username and password.
NYCE calls the product an answer to consumer concerns about the safety of making purchases online. "Through the use of pseudo numbers and one-time passwords," Rathgaber said, it removes "the need to use a PIN or anything that is subject to easy theft."