The virtual mortgage market is alive and well, but the sites attracting the most attention are not those of banks, mortgage banks, or even brokers.

They are consumer-friendly, independent entities that have combined an entrepreneurial focus on the Internet with, in a growing number of cases, strong brand identities. The names include America Online, Intuit Inc.'s Quicken brand, E-Loan, HomeShark, and GetSmart.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.