Bank trust departments will soon have a new marketing option for wooing customers away from better-known financial firms with sharper images.

A collaboration between a bank consulting group and an advertising agency has produced a syndicated print advertising campaign that banks can use on their own, or together with other banks, to promote their trust departments.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.