Wells Fargo & Co. executives began blogging on the San Francisco company's Web site last week with the declared intent of detailing how its acquisition of Wachovia Corp. will affect customers.To date the posts have been devoid of juicy details.

John Stumpf, Wells' chief executive, kicked off the blog by writing that customers should view it as a place to go for "news and information" about the purchase. He invited them to "join the conversation" by submitting their own posts, but reader feedback has yet to gain momentum.

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