For ethnic minorities, education has traditionally been a stepping-stone to a better life. For firms that want to sell them investment products, it is also a marketing tool.

To tap this fast-growing market, investment products companies are rolling out seminars, Web sites, and brochures to help minorities get comfortable with the idea of investing — and to establish relationships with them. “People will not come to you if they don’t trust you,” said Wallace B. Louie, who heads Charles Schwab & Co’s. fastest-growing unit, the Asia Pacific Group.

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