PNC Bank Corp. named Thomas K. Whitford head of private banking, succeeding Joseph P. Guyaux, who was put in charge of community banking within the consumer banking line.

In his new post, Mr. Whitford oversees trust, mortgages, and investments for the Pittsburgh-based bank. Focusing on clients with at least $250,000 of investable assets, PNC's private bank manages $45 billion of assets and oversees the brokerage arm, which administers more than $7 billion.

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